Maiz Mexican Kitchen
Branding and Marketing Collaterals
Maiz has taken the fast-casual pledge – they will serve you hella fresh, cooked food in under 2 minutes. And they will do it with a very focused menu, serving one cuisine – California Mexican.
Maiz Mexican Kitchen offers great quality Mexican food, placing itself in a premium economy category to cater to the growing upper-middle-class population of Mumbai. Their Audience is joining the workforce, wants to eat healthy but yummy food, and doesn't have time to cook.
They wanted me to create Branding and Marketing Collaterals that do not have very typical Mexican cultural elements because it's California Mexican cuisine. They want to focus more on food, its fresh ingredients, and the experience.
We used a very colorful yet simple style in all the designs, approaching it with functionality. The simplicity made it look premium with colors striking a balance to make it more approachable.
