Aditya Birla Group
Brochure Design
A US$65 billion global conglomerate, Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 187,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, their businesses have grown into global powerhouses in a wide range of sectors – from metals to cement, fashion to financial services, and textiles to trading.
They reached out to me to redesign their 7-year-old Employee Value Proposition Brochure to attract the new generation of talent.
Using real images from their workplace along with a colorful, clean & modern style was the way forward with this brochure. The clutter in the previous brochure made it impossible to focus on the information. So we developed this brochure with a minimal style while also having the colors that they previously had.
